Felicity Soul is a candle company rooted in luxury, comfort, and simplicity. The founder came to me looking for a brand that felt elevated without being overdone, something that captured quiet sophistication and a sense of ease.

We created a refined visual identity with clean typography, a minimal color palette, and subtle details that speak to the brand’s values. The result is a calm, elegant brand presence designed to feel as intentional as the products themselves.

BRAND DESIGN

Felicity Soul