I help bold, creative business owners turn their vision into brands that stand out, connect, and grow.
Designer, strategic thinker, and your new creative hype woman.
Hi, I'm Laken!
When I first started designing, I was drawn to the craft of making things beautiful. But I quickly learned that stunning visuals without strategy are just decoration. If it doesn't help your business grow or make you feel confident showing up, it's not doing its job.
What really got me was seeing incredible creators water themselves down with "safe" branding that didn't reflect what made them special. So I built a process that blends heart and strategy. Now I design brands that are as strategic as they are stunning, cohesive across every touchpoint, and authentically you.
My favorite projects are the ones where we get loud, confident, and colorful. I'm a creative partner who helps you build something that feels like you and works hard for your business.
HERE's WHAT MAKES WORKING WITH ME DIFFERENT
Where strategy meets creativity
I Make the Process Feel Good
Branding doesn't have to be stressful or overwhelming. My process is clear, supportive, and designed to keep you excited (not anxious) every step of the way.
I Believe in True Collaboration
You know your business better than anyone. I bring the design expertise, strategic thinking, and creative direction, but your input, vision, and energy are what make the magic happen. This is a partnership, not a one-sided process.
I Embrace Bold, Personality-Driven Design
Your business has energy, personality, and a unique vibe. Your brand should too. I'm not here to create something safe or forgettable; I'm here to make something that feels like you and stands out in a crowded market.
I Lead with Strategy
Before we touch design, we get clear on who you are, who you serve, and what makes you different. Your brand isn't just about looking good...it's about connecting with the right people and supporting your business goals.
WHO I LOVE WORKING WITH
- Have built something real and are ready to elevate it
- Value collaboration and trust the creative process
- Want a brand that's bold, strategic, and full of personality
- Are excited about design and see it as an investment, not an expense
- Are ready to stand out, not blend in
- Someone who's outgrown their DIY brand
- An experience-based business owner who wants their visuals to match the magic they create
- A service provider ready to rebrand and step into the next level of their business
LET'S GET STARTED
A peek "behind-the-screens"
VIEW MY RECENT WORK
MOSTLY GOOD VIBES
VAKAY GETAWAYS
THE STILL POINT SPA
CHECK OUT MORE
Are you done blending in?
If you're ready for a brand that feels as intentional and vibrant as your business, let's talk.
LET'S GET STARTED