I help bold, creative business owners turn their vision into brands that stand out, connect, and grow.
Designer, strategic thinker, and your new creative hype woman.
Hi, I'm Laken!
I didn't start out as a designer who cared about strategy. Honestly, I just loved making things look good.
But over time, I realized something: beautiful branding without strategy is just decoration. It might look amazing in your portfolio, but if it doesn't help your business grow, attract the right clients, or make you feel confident showing up, it's not doing its job.
That's when everything clicked.
I started designing brands that were as strategic as they were stunning. Brands that didn't just look cohesive, but actually worked in every application, across every platform, for every goal.
And suddenly, I wasn't just a designer anymore. I became a creative partner, a strategic collaborator, and someone my clients trusted to bring their vision to life in a way that felt authentically them.
HERE's WHAT MAKES WORKING WITH ME DIFFERENT
Where strategy meets creativity
I Make the Process Feel Good
Branding doesn't have to be stressful or overwhelming. My process is clear, supportive, and designed to keep you excited (not anxious) every step of the way.
I Believe in True Collaboration
You know your business better than anyone. I bring the design expertise, strategic thinking, and creative direction, but your input, vision, and energy are what make the magic happen. This is a partnership, not a one-sided process.
I Embrace Bold, Personality-Driven Design
Your business has energy, personality, and a unique vibe. Your brand should too. I'm not here to create something safe or forgettable; I'm here to make something that feels like you and stands out in a crowded market.
I Lead with Strategy
Before we touch design, we get clear on who you are, who you serve, and what makes you different. Your brand isn't just about looking good...it's about connecting with the right people and supporting your business goals.
WHO I LOVE WORKING WITH
- Have built something real and are ready to elevate it
- Value collaboration and trust the creative process
- Want a brand that's bold, strategic, and full of personality
- Are excited about design and see it as an investment, not an expense
- Are ready to stand out, not blend in
- Someone who's outgrown their DIY brand
- An experience-based business owner who wants their visuals to match the magic they create
- A service provider ready to rebrand and step into the next level of their business
LET'S GET STARTED
A peek "behind-the-screens"
VIEW MY RECENT WORK
MOSTLY GOOD VIBES
VAKAY GETAWAYS
THE STILL POINT SPA
CHECK OUT MORE