Bear Creek Climbing

BRAND DESIGN

Bear Creek Climbing was built for the rock climber who prefers real stone over plastic holds. The founder, an avid climber, came to me with a vision to create a brand that felt different from the rest—one that captured the spirit of adventure, strength, and a deep connection to nature.

I developed a brand identity that blends rugged textures with organic elements to reflect the real-world grit of outdoor climbing. The website was designed to be bold, functional, and community-driven, giving climbers a space to connect. Supporting marketing materials, including stickers, tradeshow pieces, and business cards, were created to extend the brand in a way that felt authentic and energizing.